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1

A Master Class in Brand Planning (The Timeless Works of Stephen King) || How Brands and the Skills of Branding Have Flowered

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 726 KB

english, 2012

2

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Front Matter

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 4.61 MB

english, 2012

3

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Who Do You Think You Are?

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 119 KB

english, 2012

4

A Master Class in Brand Planning (The Timeless Works of Stephen King) || A Theory That Built a Company

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 123 KB

english, 2012

5

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Old Brands Never Die. They Just get Sold for a Huge Profit

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 718 KB

2012

6

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Planning: Craft Skills

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 35 KB

english, 2012

7

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Four of the Wisest Principles You Will Ever Read

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 2.45 MB

english, 2012

8

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Planning: Role and Structure

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 25 KB

english, 2012

9

A Master Class in Brand Planning (The Timeless Works of Stephen King) ||

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 10.95 MB

2012

10

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Index

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 48 KB

english, 2012

11

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Marketing-General

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 25 KB

2012

12

A Master Class in Brand Planning (The Timeless Works of Stephen King) || The Price of Freedom is Eternal Vigilance

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 461 KB

2012

13

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Measuring Public Opinion in an Individualistic World

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 85 KB

english, 2012

14

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Short-Term Effects may be Easier to Measure but Long-Term Effects are More Important

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 127 KB

english, 2012

15

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Learning and Improvement, Not Proof and Magic Solutions

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 121 KB

2012

16

Book review: Dave Trott, Creative blindness and how to cure it

Journal:

International Journal of Market Research

Year:

2019

Language:

english

File:

PDF, 94 KB

english, 2019

17

A Master Class in Brand Planning (The Timeless Works of Stephen King) || The Retail Revolution gets Underway

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 108 KB

2012

18

A Master Class in Brand Planning (The Timeless Works of Stephen King) || A Robust Defence of What Brand Advertising is For

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 91 KB

2012

19

A Master Class in Brand Planning (The Timeless Works of Stephen King) || A Challenge to Change Behaviour

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 92 KB

2012

20

A Master Class in Brand Planning (The Timeless Works of Stephen King) || You Can't Make Sense of Facts until you've Had an Idea

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 146 KB

english, 2012

21

A Master Class in Brand Planning (The Timeless Works of Stephen King) || A Revolutionary Challenge to Conventional Wisdom

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 78 KB

2012

22

A Master Class in Brand Planning (The Timeless Works of Stephen King) || The Media Planner's Revenge

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 98 KB

english, 2012

23

A Master Class in Brand Planning (The Timeless Works of Stephen King) || The Perfect Role Model for Researchers Today

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 92 KB

2012

24

A Master Class in Brand Planning (The Timeless Works of Stephen King) || JWT's Debt to Stephen King

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 99 KB

2012

25

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Market Research

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 25 KB

english, 2012

26

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Marketing-General

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 25 KB

english, 2012

27

A Master Class in Brand Planning (The Timeless Works of Stephen King) || The Market's Evolved, Why Hasn't Planning?

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 83 KB

english, 2012

28

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Resum´e of Stephen King's Life

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 399 KB

english, 2012

29

A Master Class in Brand Planning (The Timeless Works of Stephen King) ||

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 10.95 MB

english, 2012

30

A Master Class in Brand Planning (The Timeless Works of Stephen King) || The Great Bridge Builder: Searching for Order out of Chaos

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 100 KB

english, 2012

31

A Master Class in Brand Planning (The Timeless Works of Stephen King) || The Train to Strawberry Hill

Lannon, Judie, Baskin, Merry

Year:

2012

Language:

english

File:

PDF, 121 KB

english, 2012

32

Account planning – from genesis to revelation

Baskin, Merry, Pickton, David

Journal:

Marketing Intelligence & Planning

Year:

2003

Language:

english

File:

PDF, 188 KB

english, 2003

33

A Master Class in Brand Planning (The Timeless Works of Stephen King) || The Market's Evolved, Why Hasn't Planning?

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 83 KB

2012

34

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Resum´e of Stephen King's Life

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 399 KB

2012

35

A Master Class in Brand Planning (The Timeless Works of Stephen King) || Four of the Wisest Principles You Will Ever Read

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 2.45 MB

2012

36

A Master Class in Brand Planning (The Timeless Works of Stephen King) || The Train to Strawberry Hill

Lannon, Judie, Baskin, Merry

Year:

2012

File:

PDF, 121 KB

2012

37

Two Tribes Divided by a Common Language? The True Nature of the Divide between Account Planners and Market Researchers

Baskin, Merry, Coburn, Neil

Journal:

International Journal of Market Research

Year:

2001

Language:

english

File:

PDF, 176 KB

english, 2001

38

Book Reviews

O’Donohoe, Stephanie, Baskin, Merry, Craig, C. Samuel, Lannon, Judie

Journal:

International Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 192 KB

english, 2005

39

Book Review: 98% Pure Potato98% Pure PotatoFollowsTracey and GriffithsJohn Unbound, 2016384 pp, hardcover £25.00ISBN 9781783522286

Baskin, Merry, Shark, Baskin

Journal:

International Journal of Market Research

Year:

2017

Language:

english

File:

PDF, 51 KB

english, 2017

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